The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad (Kindle Edition)
From Publishers Weekly
Cusumano, a professor at MIT’s Sloan School of Management and coauthor of Microsoft Secrets, offers a comprehensive overview of the software business and how the right approach is key to the success of technology companies. Cusumano first identifies the key distinction between software and other businesses. In fact, he believes it is unlike every other business because software doesn’t have one purpose but becomes whatever function it is handling for a part (more…)
Tags: Business, Entrepreneur, Every, Know, Manager, Must, Programmer, Software, Thrive, What